Public Relations
There is nothing more powerful in today’s business world than an unbiased recommendation or an objective affirmation. And that’s why the value of PR has never been stronger. At BlueIvy Communications, we are focused on building each of our client’s brands in the media through proactive and strategic public relations. BlueIvy Communications provides a full range of public relations services for our clients, including:
Press Releases
Utilizing media-genic language and SEO-friendly terms, we draft and edit press releases that clearly communicate your company’s message in a way that is attractive and interesting to your target media.
Media Alerts
When a business or organization is communicating an event or specific happening, a media alert may be the best option because it focuses on the who, what, when and where and can quickly convey the important information to the right audience.
Media Lists
Equally important to the information contained in a press release is the quality of the media outlets it is distributed to (via phone, email, social media, etc.), and the relationships your Public Relations agency has with local, national and trade media.
News Release Distribution
After the press release has been drafted, BlueIvy Communications can distribute the release to targeted media through phone, email, and personal relationships with individual outlets as well as a variety of reputable wire services (BusinessWire, PR Newswire, PRWeb, PRLog, etc.).
Media Pitching
The ability to craft and ultimately “pitch” a story to a client’s targeted media lists is a critical skill in today’s business world – and one that BlueIvy Communications has perfected. Media pitching is no longer just about sending mass emails or faxes; nowadays, crafting a creative and relevant pitch and sending it to the right media contact is an invaluable skill.
Media Training
Unsure if you are ready to talk to the media about your business? Let BlueIvy Communications’ expert media trainers guide you through the process and the actual interview! Media training will teach your spokesperson to respond confidently and clearly to the inquiry – regardless if it is a print, radio or TV outlet.
Communications
Regardless of the advancements in technology today, communications in the business world will not be replaced. As Robert Kent, former dean of Harvard Business School eloquently said, “In a business, communication is everything.” Why? Because communication is how businesses relate to, talk to and ultimately “sell” to all key stakeholders, including employees, customers, media and the public. And that is why strong, accurate communication is invaluable. BlueIvy Communications provides a variety of communications services for our clients, including:
Writing and Editing
Writing is at the core of communication – regardless of the vehicle. At BlueIvy Communications, our writing and editing skills are top notch. Our team researches, develops and writes messaging and other written materials for each of our clients that is appropriate for their business.
Website Content
Unsure about the existing content on your website or in need of new, fresher messaging? BlueIvy Communications can write content for your website that gives your brand the professional look and feel it needs.
Brochure and Newsletter Content
Communicating with existing and potential customers can often be done with a newsletter or brochure. BlueIvy Communications clients have utilized newsletters to educate existing customers and market to new clients, customers, and patients.
Articles and Editorials
Waiting for a journalist to report a story on you and your business? Be proactive and have BlueIvy Communications draft an article, feature story or editorial for you.
Blogging
It’s the newest way of communicating regularly with customers and “fans.” Don’t let your business get left behind. BlueIvy Communications can help research and write blog posts that get you and your business’ point of view and expertise out there for others to see.
Social Media
In today’s world, most businesses can’t afford not to be up on social media (Facebook, Twitter, Linked In, Instagram, for starters). Don’t lose out on potential customers and followers. Let BlueIvy Communications guide, boost, and manage your social media platform so you don’t have to!
