BlueIvyCommunications was founded in 2011 by Melissa Perlman. Melissa, a South Florida resident, created BlueIvyCommunications to help small and medium-sized businesses, non-profit organizations and entrepreneurs achieve their goals through successful public relations, strategic communications and good writing. She has since become the go-to resource for start-ups as well as established organizations and businesses in the South Florida market.
Melissa’s expertise includes: public relations; writing and editing; content development; newsletter design and writing; social media management; blogging; event organization and management; media pitching; and overall communications support.
Melissa graduated from Brown University with a B.A. degree in Expository Writing. After spending time writing and producing for various television and print media outlets in New York City, New England and South Florida, Melissa joined Office Depot’s corporate communications team at the office supply company’s global headquarters. She spent the next seven years honing her skills, including managing Office Depot’s communications and PR programs for all North American Retail Stores, Environmental Sustainability, Women’s Marketing, Local Marketing, Diversity and Business Continuity.
Melissa has secured hundreds of news articles and features in various national, local and trade media outlets, including the Wall Street Journal, New York Times, USA Today, Fortune Magazine, South Florida Sun-Sentinel, South Florida Business Journal, Miami Herald, Palm Beach Post, Florida Trend, Boca Raton Observer, and more.
Melissa has been recognized twice by PRNews, the premiere magazine in the public relations industry, as one of the Top 15 PR Professionals to watch (nationally). Most recently, she was celebrated by the South Florida Sun-Sentinel as a professional who contributes significantly to both their organization and community as part of the publication’s inaugural 2012 Top Workplaces Awards.
Melissa currently resides in Boca Raton, FL. She spends her spare time competing in local road races, writing for her blog (RunningTips101.com) and coaching the Spanish River High School girls and boys cross country and track teams.